Privacy Policy

1. Who We Are

Defined by Linda is a semi-permanent makeup studio operated by Linda, based at 19 Lower Redland Road, Clifton, Bristol, BS6 6TB. We are the data controller for the personal data we collect from you.

Contact: linda@definedbylinda.com | Tel: 07480 258846

2. What Data We Collect

We may collect the following personal data:

• Name, email address, and phone number (when you contact us or book)
• Health and medical information relevant to your treatment (collected at consultation)
• Photographs taken before, during, and after treatments (with your explicit consent)
• Messages and enquiries you send to us
• Website usage data if you consent to analytics cookies

3. How We Use Your Data

We use your personal data to:

• Manage your bookings and appointments
• Provide treatment services and follow-up care
• Respond to your enquiries and messages
• Meet our legal and insurance obligations
• Send you appointment reminders (where you have provided consent)
• Improve our services and website (with your consent to analytics)

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: to fulfil a booking or treatment agreement
• Legitimate interests: to manage and improve our business
• Consent: for marketing communications, photographs, and analytics cookies
• Legal obligation: to comply with health and safety requirements

5. Data Retention

We retain client records, including health records related to treatments, for a minimum of 7 years in line with professional body guidance and insurance requirements. Enquiry data is retained for 12 months unless you ask us to delete it sooner.

6. Cookies

Our website uses cookies. We categorise these as:

• Essential cookies: Required for the website to function. No consent is required.
• Analytics cookies: Help us understand how visitors use our site (e.g. Google Analytics). We only load these if you consent.
• Marketing cookies: Used to deliver relevant advertising (e.g. Meta Pixel). We only load these if you consent.

You can manage your cookie preferences at any time using the cookie banner on our website. Your preferences are stored in your browser's local storage under the key cookie_consent.

7. Third Parties

We use the following third-party services:

• Fresha (booking management): their privacy policy applies to data entered via their platform
• Netlify (website hosting and form processing)
• Google Analytics (website analytics, only loaded with your consent)

We do not sell your personal data to third parties.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Object to or restrict certain processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us at linda@definedbylinda.com.

9. Security

We take appropriate measures to protect your personal data from unauthorised access, loss, or misuse. Our website uses HTTPS encryption. Physical client records are stored securely.

10. Changes to This Policy

We may update this policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review it periodically.

11. Contact and Complaints

If you have any questions about this policy or how we handle your data, please contact us:

Defined by Linda
19 Lower Redland Road, Clifton, Bristol, BS6 6TB
linda@definedbylinda.com
07480 258846

You also have the right to complain to the ICO at ico.org.uk.